Crafty Highway
E-Commerce Website Case Study
Nov 2024 - Feb 2025
Responsive Web Design

Crafty Highway is a small e-commerce platform designed to showcase and sell gifts and handmade items. The goal was to create an intuitive, visually appealing, and user-friendly website that the client could easily manage.
About Crafty Highway
PEDICON 2025 is the 62nd National Conference of the Indian Academy of Pediatrics, scheduled to take place in Hyderabad from January 8th to 12th, 2025.
Tools Used

Product Category
E-Commerce
Year
2025
What was the Problem?
Crafty highway needed a simple, functional, and aesthetically pleasing website to sell handmade products. The key challenge was to design a platform that reflected the brand's personality and was easy to manage the products and inventory.
There was a need for:
A platform to showcase and categorize the different products by crafty highway.
A system to track and manage the products in an accessible database.
Making it responsive and mobile friendly.

The Solution
Making the website in Wix to align with the brand's identity, responsiveness for a seamless shopping experience. Ensured the client could independently manage the site by simplifying backend operations.
Color Palette
Clouded Porcelain
#F1F1F1
Blush Sandstone
#ECCDC5
Honeyed Terracotta
#EEAC76
Rust Ember
#AC532F
Walnut Smoke
#77563B
Typography
Futura - Aa
abcdefghijklmnopqrstuvwxyz1234567890
Light Regular Semibold Bold
Final Screens



